CNET.co.uk announces record audience figures
- CNET.co.uk re-affirms its position as the top consumer electronics website in the UK
- Page impressions up by 156% in the past year, reaching more than 18 million per month
- Unique users up by 89% to over 2.5 million per month
London, 5th January 2008: CNET Networks UK today announces record audience figures for its flagship consumer technology title, CNET.co.uk, re-affirming its position as the top consumer technology reviews website in the UK.
The independent audit, conducted by ABC Electronic in November 2007, reveals that CNET.co.uk has higher audience figures than ever before, with the number of page impressions rising by 156% since the last audit in November 2006, to reach more than 18 million per month. The site now attracts over 2.5 million unique users each month, an 89% increase on last year's figures.
CNET.co.uk is the UK's leading consumer technology reviews website, offering help and advice to millions of people who are passionate about technology and who want to use consumer electronics to enhance their lives. The year on year growth has been driven by more users visiting the website as well as the existing audience reading more pages of content. Over the past year, CNET.co.uk's highly experienced and passionate editorial team has launched new content and site functionality - users can now access new forums to further engage with their peers in the CNET.co.uk community, as well as viewing compelling video content, including gadget reviews and a new section devoted to car technology.
Jason Jenkins, Editor of CNET.co.uk, says: "This audit confirms our leading position in the highly competitive consumer technology space. As more people beat the queues by shopping for consumer electronics on the Internet, trusted sites that provide expert advice on the best products are becoming increasingly important. CNET.co.uk continues to provide expert and unbiased news and reviews of the latest gadgets to hit the UK. Our huge growth is testament to the high quality and breadth of content on the site, together with our groundbreaking interactive resources."
According to comScore's MediaMetrix from October 2007, CNET Networks UK websites have over 30% reach into the total UK online population.
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For more information contact:
Steve Douthwaite/Annabel Kirk, Brands2Life
020 7592 1200
Steven.Douthwaite@brands2life.com / Annabel.Kirk@Brands2Life.com
Helen Cooke, CNET Networks UK
020 7021 1100
helen.cooke@cnet.com
About CNET.co.uk
Each month, CNET.co.uk offers help and advice to millions of people who are passionate about technology and enables them to explore, discuss and use consumer electronics to enhance their digital lives. By engaging with authoritative product reviews, entertaining podcasts, blogs, videos and software downloads, our users discover and share opinions about the technology they use every day.
CNET.co.uk is the market leader in its field with 2.5m unique users, and its team of expert editors pride themselves on offering users unbiased advice on which products to buy and how to get the most out of the consumer electronics they already own.
About CNET Networks UK
CNET Networks UK is a part of CNET Networks Inc. (NASDAQ: CNET) , an interactive media company that builds brands for people and the things they are passionate about, such as gaming, music, entertainment, technology, business, food, and parenting. Founded in 1992, CNET Networks has a strong presence in the US, Asia, and Europe.
CNET Networks UK focuses on business technology, personal technology and entertainment categories through seven UK-focused websites: ZDNet.co.uk, silicon.com, atlarge.com, CNET.co.uk, CNET TV, GameSpot UK and SmartPlanet.com. CNET Networks UK also delivers one-to-one services through its direct marketing arm CNET Direct.
