CNET Networks UK Unveils New Look For Flagship CNET.co.uk Site
Video takes centre stage on improved CNET.co.uk home page
www.CNET.co.uk
CNET Networks UK, the UK's biggest* online-only publisher, has unveiled a fresh new look for CNET.co.uk, its flagship consumer technology reviews website. With the growth of the content available on the website, the new homepage was designed to make the popular features more accessible to visitors and to maximise user engagement.
Taking centre stage on the home page is an improved video player that supports both 4:3 and widescreen video without black bars. Within the video player exists an MPU ad format that gives advertisers greater exposure. The current Ford Mondeo "Feel the Difference" video campaign runs as a pre-roll before a series of product reviews.
The flexible page layout ensures that the newest and most popular content is always given pride of place – featured content includes the Crave Podcasts (http://crave.cnet.co.uk/podcast/) and the Editors' Blogs. The clickable tabs at the top of the page take visitors directly to top stories as well as the latest tech news, reviews and downloads.
Overall, the freshened up home page design is lighter and more modern, allowing advertisers and sponsors to stand out without disrupting the user experience.
Under the bonnet there is a raft of improvements that speed up the user experience and improve CNET.co.uk's search engine optimisation.
Michael Parsons, site director, CNET.co.uk, said: "We've spruced up the website to ensure that we're helping our users get the most out of CNET.co.uk's content. The new format also means we can capitalise on user demand for more video and offer advertisers innovative and engaging sponsorship opportunities."
According to comScore MediaMetrix, May 2007, CNET Networks UK websites attracted a 28.9% share of the total UK online population.
*comScore, May 2007
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For more information contact:
Mark Terry-Lush, CNET Networks UK, 07740 432 112 or mark@renegademedia.net
About CNET Networks UK
CNET Networks UK is a part of CNET Networks Inc. (NASDAQ: CNET), an interactive media company that builds brands for people and the things they are passionate about, such as gaming, music, entertainment, technology, business, food, and parenting. Founded in 1992, CNET Networks has a strong presence in the US, Asia, and Europe. CNET Networks UK focuses on the business technology, personal technology and entertainment categories through six UK-focused websites: ZDNet.co.uk, silicon.com, atlarge.com, CNET.co.uk and GameSpot UK. CNET Networks UK also delivers one-to-one services through its direct marketing arm CNET Direct.
