GameSpot UK Audit Confirms 2.8 Million Unique Users and 2.7 Million Video Streams Per Month
GameSpot UK first to deliver audited stream figures to the market
CNET Networks UK, the UK's largest online-only publisher*, has announced a first for the UK gaming sector, delivering audited stream figures for one of its flagship consumer titles, GameSpot UK.
The March 2007 ABC Electronic audit confirmed that GameSpot UK attracts 2.8 million unique users, who generate over 60 million page impressions each month. ABC Electronic also audited GameSpot UK's video streams which reveal that GameSpot UK users launch over 2.7 million video streams per month on the site.
Jill Orr, managing director of CNET Networks UK, said "This audit confirms a leading position for GameSpot UK which has been secured in just one year from launch. Our expanding user numbers and their demand for online video is testament to the continuing shift amongst gamers from print media to online and is in line with the trends we see across the wider global GameSpot audience of 26 million monthly unique users."**
In its first year GameSpot UK has pioneered new rich media ad formats such as Skins, Toggle Skins and Video Walls to support CNET Networks UK's objective to push forward innovation around new and interactive advertising formats.
The GameSpot UK audience is 96% male, 65% are aged 18 to 34 and spent an average of £643 on games and hardware over the past year**.
According comScore MediaMetrix, March 2007, CNET Networks UK websites attracted a 31% share of the total UK online population.
*comScore, March 2007
** Publishers Statement
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About CNET Networks UK
CNET Networks UK is a part of CNET Networks Inc. (NASDAQ: CNET), an interactive media company that builds brands for people and the things they are passionate about, such as gaming, music, entertainment, technology, business, food, and parenting. Founded in 1992, CNET Networks has a strong presence in the US, Asia, and Europe. CNET Networks UK focuses on the business technology, personal technology and entertainment categories through six UK-focused websites: ZDNet.co.uk, silicon.com, atlarge.com, CNET.co.uk and GameSpot UK. CNET Networks UK also delivers one-to-one services through its direct marketing arm CNET Direct.
