T-Mobile signs up as first sponsor in new advertising opportunities on ZDNet.co.uk
T-Mobile promotes its business solutions through 'Group Blogs' within ZDNet.co.uk Community
CNET Networks UK, the UK's largest* online-only publisher, has signed T-Mobile as exclusive partner for the community pages on ZDNet.co.uk, which includes sponsorship and advertising across the website's new user-generated content areas.
ZDNet.co.uk, the leading UK website for IT professionals, is one of the first online B2B publications to offer its users group blogs, which are a place where members can write on a specific subject alongside their peers. Already live are group blogs on upgrading systems to Windows Vista, on security management, and more are soon to be launched.
Group blogs generate a stream of content on a specific topic without individual members having to post every day. They give readers a broader viewpoint on a subject, and members can learn from their peers' insights and experiences.
For advertisers such as T-Mobile group blogs attract a highly targeted audience passionate about a focused subject such as working with Microsoft's new Vista platform. ZDNet.co.uk is open to vendors taking an active part in the Group with their involvement clearly signalled to readers. This lets them engage with the ZDNet.co.uk community and create a direct dialogue with potential customers.
T-Mobile is using the group blogs and other community features, such as 'Featured TalkBack' on the ZDNet.co.uk homepage, to promote its bespoke business mobile solutions and services.
Matt Loney, ZDNet.co.uk site director, said: "Group blogs are places where like-minded people can gather and exchange information – like getting together with friends in your usual spot in the pub. Our members have a wealth of knowledge and opinions; through group blogs they can now share it easily with their peers. For advertisers group blogs offer highly targeted campaign opportunities, which enable their brands to connect with ZDNet.co.uk users."
Site Stats
According to ABC Electronic, November 2005, ZDNet.co.uk has 2,118,578 unique users generating 10,582,249 page impressions. The ZDNet.co.uk community has more than 530,000 members.
*comScore, March 2007
Ends
For more information contact:
Mark Terry-Lush, CNET Networks UK, 07740 432 112 mark@renegademedia.net
About CNET Networks UK
CNET Networks UK is a part of CNET Networks Inc. (NASDAQ: CNET), an interactive media company that builds brands for people and the things they are passionate about, such as gaming, music, entertainment, technology, business, food, and parenting. Founded in 1992, CNET Networks has a strong presence in the US, Asia, and Europe. CNET Networks UK focuses on the business technology, personal technology and entertainment categories through six UK-focused websites: ZDNet.co.uk, silicon.com, atlarge.com, CNET.co.uk and GameSpot UK. CNET Networks UK also delivers one-to-one services through its direct marketing arm CNET Direct.
