CNET Networks appoints Brands2Life for UK corporate PR brief
CNET Networks UK, the UK's largest interactive media company and owner of leading brands such as CNET.co.uk, GameSpot UK, silicon.com and ZDNet.co.uk, has selected Brands2Life, the strategic public relations company for technology-driven brands, to manage a corporate PR campaign.
Brands2Life has been appointed to build CNET Networks' profile in the UK national and business media and promote its resources and investments in interactive publishing. A key element of the campaign will be building the personal profile of Tom Bureau, CNET's UK Managing Director via the media and conference speaking opportunities.
The agency won the business after a four-way pitch process. It was selected for its experience of promoting leadership technology brands and its specialist conference speaking placement team.
Tom Bureau, Managing Director, CNET Networks UK said: "We need a PR agency partner to help us tell our story beyond trade media, reaching further into our customer base and demonstrating the leading-edge nature of our offer to businesses and consumers. Brands2Life has a great reputation in the technology PR sector and a track record in delivering high-impact campaigns in the most influential media, which makes it the perfect partner to run CNET Networks' UK corporate PR campaign."
About CNET Networks UK
CNET Networks UK is a part of CNET Networks Inc. (NASDAQ: CNET), a worldwide media company and creator of content environments for the interactive age. CNET Networks Inc. is headquartered in the US and has offices in 12 countries globally, including the UK. CNET Networks takes pride in being "a different kind of media company", creating richer, deeper interactive experiences by combining the wisdom and passion of users, marketers and its own expert editors. CNET Networks UK focuses on the business technology, personal technology and entertainment categories through six UK-focused websites: ZDNet.co.uk, silicon.com, Builder UK, CNET.co.uk, atlarge.com, and GameSpot UK. CNET Networks UK also delivers one-to-one services through its direct marketing arm CNET Direct.
About Brands2Life
Giles Fraser and Sarah Scales founded Brands2Life in April 2000. Brands2Life helps technology-driven companies of all sizes to build and communicate their brands to sell more and gain leadership and profile with businesses and consumers alike. Clients include: 24/7 Real Media, 3i, Borland, Business Objects, Business Software Alliance, Cisco Systems, Clearswift, CNET, Cognizant, Corizon, LEK Management Consultants, Logitech, Micro Focus, NetSuite, NTT Europe Online, Sharp, Stepstone, SunGard Availability Services, T-Mobile, Viadeo and WebEx. In November 2006, Brands2Life won 'Computing' PR Agency of the Year. Visit www.brands2life.com for more information.
