CNET Networks UK Reveals Record Traffic Growth for CNET.co.uk and silicon.com
CNET.co.uk more than five times bigger than online rivals combined
silicon.com reaches three quarters of a million business decision makers
www.CNETNetworks.co.uk – www.CNET.co.uk – www.silicon.com
CNET Networks UK, the UK's largest online-only publisher, has recorded record growth for two of its flagship websites, CNET.co.uk and silicon.com.
CNET.co.uk
The first ABC Electronic audit for 18-month old CNET.co.uk, the online guide to personal technology and digital living, reveals 1,343,447* unique users generating 7,055,330 page impressions.
Launched in June 2005, CNET.co.uk has quickly become the number one source for expert product reviews and price comparisons on the latest technology developments, supported by special reports, help and how-to guides. The site features comprehensive video coverage and a vibrant community active through user opinions and forums.
CNET.co.uk has more than five times the number of unique users than its closest UK competitors' online editions combined – Stufftv.com, stuffmagazine.com (combined unique users 95,000**) and T3.co.uk (163,000**).
silicon.com
ABC Electronic has confirmed that silicon.com, the award-winning website for senior business decision makers, has more than three quarters of a million unique users following a 42 percent year-on-year increase to 752,838***. These users have sparked a 74 percent increase in page impressions to an all-time high of 4,073,521 – demonstrating the website's high level of user engagement.
Launched in 1998, silicon.com is the UK's award-winning online source for senior IT and business decision makers seeking to assess and understand how technology can drive their business forward. Its team of full-time journalists deliver top stories, breaking news, commentary and analysis of IT business matters.
Tom Bureau, managing director of CNET Networks UK, said "CNET Networks UK websites continue to go from strength to strength. Our fantastic audit results show that we're reaping the benefits of our investments in editorial and functionality across both sites. CNET.co.uk and silicon.com both set a benchmark for online publishing and our audiences obviously like what we're doing."
According to comScore MediaMetrix, January 2007, CNET Networks UK websites attracted a 29 percent share of the total UK online population.
CNET Networks UK sites include: CNET.co.uk, silicon.com, ZDNet.co.uk, GameSpot UK, atlarge.com and Builder UK.
2006 ABCE figures:
silicon.com, October 2005, Unique users: 529,223, page impressions: 2,341,458
*CNET.co.uk first audit, November 2006
** comScore MediaMetrix, January 2007
***silicon.com, November 2006
Ends
About CNET Networks UK
CNET Networks UK is a part of CNET Networks Inc. (NASDAQ: CNET), a worldwide media company and creator of content environments for the interactive age. CNET Networks Inc. is headquartered in the US and has offices in 12 countries globally, including the UK. CNET Networks takes pride in being "a different kind of media company", creating richer, deeper interactive experiences by combining the wisdom and passion of users, marketers and its own expert editors. CNET Networks UK focuses on the business technology, personal technology and entertainment categories through six UK-focused websites: ZDNet.co.uk, silicon.com, Builder UK, CNET.co.uk, atlarge.com, and GameSpot UK. CNET Networks UK also delivers one-to-one services through its direct marketing arm CNET Direct.
