silicon.com tackles technology in the boardroom with its new site redesign
silicon.com, the leading UK site for senior decision-makers, invests in a new look and investigates the relationship between technology decisions and success in the boardroom.
CNET Networks UK today announced the launch of its redesigned and content-enriched website silicon.com.
Building on its comprehensive foundation of market-leading news, analysis, case studies and research, silicon.com is strengthening its focus on delivering a daily perspective on how technology is driving business forward. The site, which already attracts a loyal and influential audience of senior IT and business decision-makers, reports on technology strategies and trends, and links technology decisions to corporate performance and results.
"Business users clearly recognise the strategic importance of today's IT purchasing decisions and they are demanding to know more," said Steve Pattenden, publisher of silicon.com. "Research shows that the number of business professionals involved in and responsible for purchasing technology is growing. It's silicon.com's job to create a common language between technology and business professionals and the new site is perfectly positioned to meet this need."
The new two-column design allows the user to dig deep on the issues that matter, while relating articles to other signature content on the site. The site has introduced new content in the form of CxO Extra and an IT Services Zone as well as developing the ground-breaking CIO Jury product.
"Our readers demand in-depth analysis and context in order to make the decisions that shape the IT strategy within their organisations," commented Tony Hallett, editor of silicon.com. "Our investment in content and design means silicon.com better delivers on that need."
The redesigned silicon.com site brings a range of new features including:
- Enhanced home page design and expanded navigation to better showcase the site content, making it more visually dynamic and providing clearer insight to readers.
- New sections, such as CxO Extra and the IT Services Zone, and the expanded CIO Jury section, which bring more focus to the issues and considerations important to senior executives when making decisions to implement technology-based solutions in their organisations.
- The introduction of contributor blogs written by leading industry experts, such as Peter Cochrane and Jonathan Steel, providing an inside look on today's tech business challenges.
- The enriched Research Zone with the addition of the silicon.com Research Store providing one-stop access to the technology papers that are crucial for making informed business decisions, and the silicon.com primary Research Panel which invites readers to participate in regular studies providing powerful insight into the technology needs of businesses.
- New high impact advertising opportunities, including the half page ad format, that deliver more distinctive ad placements and brand building opportunities.
silicon.com has updated and extended its RSS (Really Simple Syndication) feeds, enabling other websites to display headline news featured on silicon.com. The full list of available RSS feeds can be found at www.silicon.com/feeds.
About silicon.com
silicon.com is the leading UK website for senior IT and business decision makers seeking to assess and understand how technology will drive their business forward. Delivering comprehensive daily news, expert analysis and commentary, whitepapers, case studies and special reports, silicon.com provides broad context and strategic insight into the key issues influencing how businesses use technology today.
About CNET Networks UK
CNET Networks UK is a part of CNET Networks Inc. (NASDAQ: CNET) a leading interactive publishing company headquartered in the US, with offices in 12 countries globally. The UK office was established in 2003. CNET Networks UK focuses on the business technology and consumer entertainment categories through five UK-focused websites: Builder UK, silicon.com, ZDNet.co.uk, CNET.co.uk and GameSpot UK. CNET Networks UK also delivers one-to-one services through its direct marketing arm CNET Direct; and events through the European Technology Forum.
