Standard IAB Solutions
CNET Networks UK supports the following Standard IAB ad units: Leaderboard, Messaging Plus Unit (MPU), Skyscraper Half-Page ad and Super Leaderboard. These units allow for greater interactivity and create a canvas to expand the creativity in online messaging. As a pioneering member of the Interactive Advertising Bureau (IAB), CNET Networks was one of the first publishers to support the Universal Ad Package of which these units are a component.
Skyscraper
The Skyscraper (160 x 600) provides a vertical format that allows the message to stay in view as users scroll down the page. Research indicates that including branding at the top and the bottom of the skyscraper increases brand awareness.
Click on the images below to see some examples.
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Microsoft
ZDNet UK
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Eye-catching imagery highlights a business problem, before branding reveals who has the solution
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PayPal
ZDNet UK
Click to View
A flying trolley perfectly reflects the messaging with a call to action at the end
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Windows Mobile
ZDNet UK
Click to View
Users 'Pull to start' the ad which then demonstrates what they can do on their phone when out of the office
