Standard IAB Solutions
CNET Networks UK supports the following Standard IAB ad units: Leaderboard, Messaging Plus Unit (MPU), Skyscraper Half-Page ad and Super Leaderboard. These units allow for greater interactivity and create a canvas to expand the creativity in online messaging. As a pioneering member of the Interactive Advertising Bureau (IAB), CNET Networks was one of the first publishers to support the Universal Ad Package of which these units are a component.
Half Page Ad
The Half Page ad, twice the size of the MPU, delivers rich messaging - ideal for branding or merchandising. Research indicates that including branding at the top and bottom of this unit increases brand awareness. Half-page units allow for expand and video components with benefits similar to the other CNET Networks UK supported Standard IAB ad units utilising these enhanced creative platforms.
