silicon.com demographic profile

Influential, engaged and business-focused, the silicon.com audience comprises:

• 7% CIO and final IT decision-makers
• 43% non-IT C-level business decision-makers
• 50% IT managers and IT pros

50% work in an IT function and 50% work in non-IT related positions, and they represent a range of company sizes:

 

They have power and authority
87% of the silicon.com audience is involved in technology purchase decisions. They have influence at each stage of the purchase process, from determining product and service needs to authorising and making the purchase.

Industry studies show that these leaders are responsible for driving the majority of IT spend in the UK market. The silicon.com audience has power over significant annual budgets:

• 10% control budgets of over £1m
• 3% have budgets in excess of £10m

They are loyal and engaged
silicon.com is an essential resource for its readers; the majority (81%) visit the website several times a week and 42% visit once a day or more.

Over 84,000 are registered to receive silicon.com email newsletters.