ZDNET.co.uk demographic profile

ZDNet.co.uk is relied on by influential professionals highly involved in their company's IT decision-making process.

Due to the IT-centric nature of our content and the communities we create, ZDNet.co.uk attracts members from all sizes of companies - from SMEs to large corporations and global organisations.

Power and authority
Eighty-five percent of the ZDNet.co.uk audience will be involved in technology-purchase decisions this year. They have influence at each stage of the purchase process, from determining product and service needs to authorising and making the purchase.

Industry studies show that these leaders are responsible for driving the majority of IT spend in the UK market. The ZDNet.co.uk audience has power over significant annual budgets:

• Six percent control budgets of over £1m
• Two percent have budgets in excess of £10m

Loyal and engaged
ZDNet.co.uk is an essential resource for its readers:

• 66 percent visit the website at least once a week
• 18 percent visit once a day or more
• Over 300,000 are registered to receive ZDNet.co.uk email newsletters