Be smart. Be green.

SmartPlanet is the latest website from CNET Networks UK. SmartPlanet is a new reviews and lifestyle website that features ethical and sustainable products to help today’s consumers be green and buy green.  

SmartPlanet launches at a time when green and ethical awareness is at an all time high – the overall UK ethical market is now worth £32.3 billion annually and 2.8 million Britons are committed consumers of ethical products and services*.  SmartPlanet is targeting the 66% of the UK population** who are looking for an easy way to make their lifestyle greener and more ethical. They want to have confidence that they are making the right purchase decisions, without sacrificing quality or value. SmartPlanet empowers them to do just that.

The website delivers trusted product reviews and news that will entertain and engage users. Its unique SmartScore rating provides an objective benchmark for consumers to compare products on four key criteria: quality, value, ethics, and green credentials. Users can get up close and personal with new products to get a hands-on experience with our video features, and there are also opportunities for them to get involved: they can comment on news stories and product reviews, create new product reviews and use the MyPlanet space to create a profile of themselves and connect with other smart, green-minded people.

*2007 Ethical Consumer Report from the Cooperative Bank
** Henley Centre HeadlightVision’s Planning for Consumer Change study